Finding Inspiration Around Every Corner.
KREMA CAFÉ E GELATO
Bringing a lifestyle café brand to life through strategic digital presence
Krema Caffè e Gelato partnered with OLO to strengthen its online presence through strategic content, playful brand storytelling, and visually engaging marketing designed to build awareness, connection, and foot traffic.
Project Overview
Krema Caffè e Gelato is a vibrant café brand known for indulgent treats, strong visual appeal, and a fun, feel-good atmosphere. OLO supported the brand through strategic digital marketing focused on strengthening brand presence, creating engaging social content, and helping Krema show up online in a way that felt as inviting and memorable as the in-store experience.
Years Of Support
3
Content Pieces Created
216
Campaigns Supported
3
Foot Traffic Increase
21%
The Challenge
Krema needed a digital presence that
could do more than simply showcase products.
As a café brand with a distinctive atmosphere and a highly visual offering, the challenge was to communicate the full experience — not just the food and drinks, but the feeling of the brand itself.
The content needed to feel fun, appetising, and recognisable, while still serving a strategic purpose. The goal was to strengthen online visibility, create more consistent communication, and build a brand presence that encouraged people to engage, visit, and remember Krema.
The OLO Approach
OLO approached Krema with a focus
on energy, consistency, and brand personality. Rather than treating the brand as just another café account, we worked to create content that reflected the warmth, indulgence, and playful identity of Krema while still being strategically aligned with visibility and engagement goals.
Our work centred on creating a more cohesive online presence through branded content, campaign-led communication, strong copywriting, and visuals designed to make the brand feel both desirable and distinctive in a crowded market.
A Stronger Social Presence, Post by Post
What We Delivered
For Krema Caffè e Gelato, OLO provided support across:
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Social media content creation
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Brand-aligned copywriting
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Product and lifestyle-focused campaign content
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Seasonal and promotional campaign support
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Creative direction for a more cohesive feed
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Content designed to strengthen engagement and brand recall
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Strategic messaging built around atmosphere, appetite, and experience
Building a Café Brand People Could
Feel
Online
OLO helped us create a digital presence that feels far more like Krema. Their content brought stronger consistency, more personality, and a clearer sense of atmosphere to our brand, helping us showcase our offering in a way that feels more engaging, more memorable, and more aligned with the experience customers enjoy in store.
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~ Mike Pitsillis
Our Impact:
For a lifestyle café brand, strong visuals matter — but visuals alone are not enough.
The digital presence also needs personality, rhythm, and consistency. It should make people want to visit, share, and come back.
OLO helped Krema strengthen that experience through content designed to feel more connected, more inviting, and more in tune with the brand’s real-world atmosphere. From product-focused posts to playful promotional content, the goal was always to create a presence that felt alive.
VS
Before
After
Inconsistent Brand Style | Limited Campaign Thinking | Weak Visual Cohesion | Less Engaging Content | Minimal Product Storytelling
Stronger Brand Identity | Campaign-Led Content | More Cohesive Visual Style | More Engaging Social Content | Better Product Storytelling
This case study shows how strategic digital marketing can help hospitality and lifestyle brands go beyond simple product promotion. For brands like Krema, the real opportunity lies in building a recognisable digital identity that captures both appetite and atmosphere.
By helping Krema show up with more consistency, personality, and intention online, OLO supported the brand’s ability to stay visible, create stronger audience connection, and build a presence that feels as enjoyable as the café experience itself.
Ready To Get Started? ✦ We've Got Big Ideas
We believe great marketing should do more than fill a feed or make a brand look busy. It should create movement. At OLO, we combine strategic thinking, creative execution, and digital growth principles to help brands build visibility in a way that feels aligned, intentional, and results-driven.
The OLO Visibility System is not about doing more for the sake of it. It is about doing the right things, in the right order, through a system designed to support growth.
If you are ready for a more strategic approach to growth, let’s talk.
